Search Engine Optimization (SEO) is the process to improve the visibility of a website in a search engines natural or “un-paid” search results. In simpler words, it is about increasing the ranking of a website in a search engine.
For many years, SEO consultants have studied search engine algorithms and their ever evolving form, to adapt SEO strategies for getting websites to rank first page. They consider how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The SEO Process comprises of two major components; on-page optimization and off-page optimization.
On-Page Optimization: basically refers to the changes made in a website during its development phase to help it get indexed by search engines properly. It includes meta tag adjustments, XML sitemap installation, source code optimization, etc.
Off-Page Optimization: refers to the promotion of the website on other websites or web pages that attract traffic. This is also called Link-Building which includes search engine submissions, directory submissions, blogs, etc.
SEO as a marketing strategy
One of the most successful marketing strategy is SEO. About 97% of the searches being made online are on search engines and if you are ranked on the first page, then traffic will flow to you. However, only high ranking doesn’t mean marketing success. For an SEO Marketing Strategy to be successful you would need the following:-
- Market Survey
- Key-word Research
- Competitor Analysis
- Consumer Buying Behavior
- Optimization for the most relevant key-phrases
- Attractive website
This recipe is sure to get you a lot of traffic to your business. Share your thoughts with us