What is SEO?


Search Engine Optimization (SEO) is the process to improve the visibility of  a website in a search engines natural or “un-paid” search results. In simpler words, it is about increasing the ranking of a website in a search engine. SEO

For many years, SEO consultants have studied search engine algorithms and their ever evolving form, to adapt SEO strategies  for getting websites to rank first page. They consider how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO Process

The SEO Process comprises of two major components; on-page optimization and off-page optimization.

 On-Page Optimization: basically refers to the changes made in a website during its development phase to help it get indexed by search engines properly. It includes meta tag adjustments, XML sitemap installation, source code optimization, etc.

Off-Page Optimization: refers to the promotion of the website on other websites or web pages that attract traffic. This is also called Link-Building which includes search engine submissions, directory submissions, blogs, etc.

SEO as a marketing strategy

One of the most successful marketing strategy is SEO. About 97% of the searches being made online are on search engines and if you are ranked on the first page, then traffic will flow to you. However, only high ranking doesn’t mean marketing success. For an SEO Marketing Strategy to be successful you would need the following:-

  • Market Survey
  • Key-word Research
  • Competitor Analysis
  • Consumer Buying Behavior
  • Optimization for the most relevant key-phrases
  • Attractive website

This recipe is sure to get you a lot of traffic to your business. Share your thoughts with us

Advertisements

14 responses to “What is SEO?

  1. After looking at a handful of the blog articles on your web site, I seriously
    appreciate your way of writing a blog. I book marked it to my bookmark website list
    and will be checking back soon. Take a look at my website
    as well and let me know what you think.

    • Thank you for your kind words and I did read through your website, especially the article about wordpress seo. Learnt a lot. Thanks for the info.

  2. Hi there, just became alert to your blog through Google, and found
    that it’s really informative. I’m gonna watch out for brussels. I’ll be grateful if you continue this in future. Lots of people will be benefited from your writing. Cheers!

  3. Many thanks for writing this report. It is often stressful to figure out search engine optimisation so this article has made learning it less difficult. I hope to see many more much like them. You rock.

  4. Nice weblog here! Also your site lots up fast!
    What host are you the use of? Can I get your affiliate link on
    your host? I desire my site loaded up as fast as yours
    lol

  5. Hi there, simply changed into aware of your weblog via Google, and found that it is truly informative. I’m going to be careful for brussels. I’ll appreciate in the event you continue this in future. Many folks might be benefited from your writing. Cheers!

  6. Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.

  7. Thank you for sharing your knowledge with us, its right, if your website have a strong technical seo foundation you might get a long lasting results on Search Engines. please keep righting about SEO.

  8. I just want to mention I am just all new to blogging and actually loved you’re web site. Almost certainly I’m likely to bookmark your site . You surely have fabulous writings. Cheers for revealing your web site.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s